Hi, I'm Saqib.

Architecting second brains for performance.

I lead digital marketing for Engel & Völkers in the Middle East. My work sits where paid media, data and AI meet: campaigns that bring in real buyers, and the systems that help a team think better and move faster.

See my work Inside the AI Lab

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I've spent ten years marketing property in Dubai.

I've learned that clicks are easy.

Leads are easier.

The real question is always the same:

did it turn into a deal?

By the numbers

A decade, measured.

Revenue generated

AED 250M+

From AED 48M+ in ads. That's more than AED 5 back for every dirham spent.

Years in Dubai real estate

10

Spent on ads, over the years

AED 48M+

Performance marketing, every month

AED 1.5M

Lead growth

4×

Qualified leads

+45%

Lead-to-deal conversion

0.8% 1.2%

Saved by automation

36 hrs

Every week, across the team.

Where I've worked

  1. Driven Properties
  2. Harbor Real Estate
  3. Stones
  4. Excel Properties
  5. Forbes Global Properties
  6. Engel & Völkers

What I do

Done properly. Built on a framework.

Nothing I run is ad hoc. Every campaign sits on the same four-step framework, wired together with CRM automation and scripts, so it works the same way on a slow week as it does on launch day.

  1. 01

    Acquire

    Paid media across every channel

  2. 02

    Track

    Every lead followed to the deal

  3. 03

    Nurture

    CRM workflows and drip journeys

  4. 04

    Report

    Automated, every Monday

01

Performance marketing

Full-funnel campaigns for lead generation and brand awareness.

  • Meta · Google · Snapchat · LinkedIn · YouTube
  • Programmatic native with vendor partners
  • Landing pages built and tested for conversion
  • KPIs set up front, optimised weekly

02

Tracking & data

One source of truth, from first click to signed deal.

  • Meta CAPI, server-to-server
  • GA4 + Microsoft Clarity
  • DMP: ads, web and CRM in one customer view
  • Tableau and Power BI dashboards

03

CRM automation & nurturing

Leads never sit cold. The system follows up for you.

  • CRM workflows customised per campaign
  • Lead nurturing journeys
  • Drip email campaigns
  • Automated weekly reporting to leadership

04

Scripts & AI

If a tool doesn't exist, I write the script.

  • Custom scripts to automate repeat work
  • n8n · Zapier · Make workflows
  • Claude-powered internal tools
  • 36 hours saved every week

The AI Lab

Every team has a brain. Most of it lives in someone's inbox.

So I build second brains. I take what a team already knows, turn it into a system, and wrap it in tools anyone can use on a Monday morning.

NO HUMAN NEEDED

Every Monday.
9:00 AM.

A report on campaign performance and lead quality lands in every decision maker's inbox. It goes out from my email.

I don't write it. I don't press send. It just happens, every single week.

BUILT IN CLICKUP

Ad Creative
Studio.

The developer sends the brochure and suddenly everything is urgent. I've sat in that loop many times: brief the designer, wait for round one, spot a wrong number, fix the logo, resize for every placement.

So I built an ad creative studio for our team at Engel & Völkers Dubai. I add the project, developer, location and the key facts from the brochure. It does the rest.

  • Drafts the headline, support line and CTA, using only the facts I give it
  • No Trakheesi QR code? It goes non-branded, no logo
  • Our brand fonts, logo and colours, built in
  • A live check flags long headlines, spelling slips and salesy copy
  • Meta feed, Stories and Google sizes come out together
  • One click to download PNG, JPG, PSD or editable SVG

What I like most is what it gives our designers back. No more days lost to resizing and swapping numbers, just the work that needs real creative thinking.

TOOL 01

Prompt Library

Tested prompts for listings, ad copy, briefs and reports, all in the brand's voice.

TOOL 02

Email Intelligence

Reads the inbox, flags the real leads, and pulls out the to-dos.

TOOL 03

Campaign Dashboards

Spend, leads and lead quality across every channel, live.

TOOL 04

ROI Dashboards

Shows which campaigns actually turn into revenue.

TOOL 05

Social Intelligence

One view of how every social channel is performing, so I can juggle budget and content without opening ten tabs.

TOOL 06

Monday Report Automation

Campaign performance and lead quality, emailed to decision makers every Monday at 9 AM. Fully automatic.

TOOL 07

Ad Creative Studio

Built in ClickUp. Turns a developer brochure into on-brand Meta and Google ads in every size, ready to download.

Automations built with n8n Zapier Make Claude ChatGPT Python JavaScript Google Apps Script Google Sheets REST APIs & webhooks Meta Conversions API Power Automate ClickUp

Selected work

Exclusive launches I'm proud of.

Big names, tight deadlines, and a lot of late nights before the open house.

Brands launched: St. Regis, Rixos, Marriott Residences, H&H Sunrise Living, 971 Villas.

Saqib beside the Facebook logo wall made of world flags at Meta HQ, Dublin
Meta HQ, Dublin
Saqib seated in a Meta office lounge in front of a lit Meta logo
The Meta lounge
Saqib with two members of the Meta team in front of the Instagram logo
With the team
Saqib standing in a Meta meeting room in front of two Meta screens
Strategy sessions

Dublin, Ireland

That time Meta called.

I got an invite to Meta's headquarters in Dublin, Ireland. Only a handful of us from the GCC were there.

I spent the days with their team, comparing notes and strengthening our partnership. Honestly, it's one of those trips I'll be talking about for years.

Recognition

A few proud moments.

Saqib receiving a certificate from a Meta team member at Meta's Real Estate Marketing Academy in Dubai

META · NOVEMBER 2023

Meta's Real Estate Marketing Academy

Completed Meta's Real Estate Marketing Academy in Dubai, a programme for the region's property marketers.

Saqib receiving a Certificate of Appreciation at Driven | Forbes Global Properties

DRIVEN | FORBES GLOBAL PROPERTIES · 2023

Certificate of Appreciation

Recognised by the leadership at Driven | Forbes Global Properties for my work and contribution to the team.

About

From the Sky account at Firstsource to Meta HQ in Dublin.

I'm from Vellore, in Tamil Nadu. I started out in Bengaluru as a sales advisor on the Sky account, and co-founded a small app on the side. That job taught me that every customer conversation is data, and most companies never look at it. Then Dubai happened. I got into real estate marketing and never left.

Portrait of Mohammed Saqib

  1. 2016 – 2017

    Sales Advisor

    Firstsource, Sky account

    7 months

  2. 2016 – 2020

    Co-Founder

    Voofer, a shopping offers app

    4 years

  3. 2017 – 2019

    Head of Business Development, then Digital Marketing Manager

    Forture Infotech, Bengaluru

    1 year 8 months

  4. 2018 – 2020

    Digital Marketing Executive, then Specialist

    Driven Properties. Hello, Dubai.

    1 year 4 months

  5. 2020

    Digital Lead Generation Manager

    Harbor Real Estate

    4 months

  6. 2020

    Digital Marketing Manager

    Stones

    6 months

  7. 2020 – 2022

    Digital Growth Manager

    Excel Properties

    1 year 9 months

  8. 2022 – 2025

    Digital Performance Manager

    Driven Properties | Forbes Global Properties

    3 years

  9. 2025 – Now

    Head of Digital Marketing, Middle East

    Engel & Völkers Dubai

    1 year 5 months

Certified

MetaGoogleSnapchatAppleClaude AIMeta Real Estate Marketing Academy

Automation

n8nZapierMake

Data

GA4Power BITableauMicrosoft ClarityMeta CAPI

Let's talk.

Planning a launch, rethinking lead quality, or just want to swap notes on AI? I'd love to hear about it.

hello@saqib.ae LinkedIn ›